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01About UNHOOKED

Founded by operators,
operated by founders.

No junior account managers. Nothing offshored. The three people who build your system are the three people you talk to, before the contract and after it. Our own line runs what we sell, so call it and time the pickup.

6
clients live on
the system
2
offices, California
and Mexico City
0
junior account
managers
21
days from contract
to live

02The bet that built UNHOOKED

The ads were not broken.
The pickup was.

UNHOOKED is a revenue agency built by operators. We ran paid ads for service businesses and the ads worked. Then the leads stacked up faster than the founder could call back, and the buyer who filled out the form on Tuesday had hired somebody else by Friday.

So we built the fix on our own companies first: one team on the site, the ads and the follow-up, a lead answered in 30 seconds day or night, and one written report every other Friday. Six clients run on it today.

Mission

More booked calls, fewer hours chasing

You get ads that find ready buyers, a page that makes the next step obvious, and a lead answered in 30 seconds.

Vision

No lead waits until Monday

Every business picks up nights, weekends and holidays, in English and Spanish.

Where

Manhattan Beach, CA

Two offices, California and Mexico City. Built for service businesses past $1M in revenue where one customer is worth $3,000 or more.

03Meet the team

Three operators.
No fourth layer.

Tex sets the strategy, Denisse runs the creative, Pablo runs the build and the reporting. You get all three, not a rotating account rep.

Tex Barker, CEO and Founder of UNHOOKED
CEO & Founder

Tex Barker

Bootstrapped, built and sold six- and seven-figure ventures: Velitex Real Estate Group, Night Owl Liquors, Barker Publishing (grown to 33 employees, sold in 2024) and Ozean Charters. Based in Manhattan Beach. Owns the offer, the Google Ads, and the SEO and answer engine work on every account. Favorite metric: booked conversations with real buyers.

Denisse Barker, Co-Founder of UNHOOKED
Co-Founder · Strategy

Denisse Barker

Former Accenture marketing director. Builds the campaigns, the media plan and the creative for teams that want measurable growth, not guesswork. Go-to-market and performance marketing, from the first ad to the line that closes. Mexico City based. Diver. Builder.

Pablo Ruiz de Chávez, General Manager at UNHOOKED
General Manager

Pablo Ruiz de Chávez

Runs delivery day to day: the build calendar, the ad execution and the report that lands every other Friday. Majored in Entertainment Business Management. Meta Ads execution paired with Google Analytics, so the creative and the numbers get read by the same person. Rugby, the gym, coastal hikes.

04What runs today

English voice agents on inbound and outbound calls
Spanish voice agents for bilingual US and LATAM operations
Every lead, call and booking in one HubSpot CRM
Google Calendar booking and email follow-up on every form
30-second inbound pickup, 11-minute outbound callback
Built on Vapi, n8n, HubSpot, Deepgram, ElevenLabs and Twilio

Six clients run on it: ARCA Luxury Stone, Centro de Liderazgo Creativo, Contalia, and the three Barker companies. The Barker companies are family businesses. We say so because you would find out anyway, and because we ran this on our own companies before we sold it to anyone else.

05Our values

Clarity plain words win Speed launch to learn Care every dollar like our own Ownership assets you keep Proof show work, show results

We are not the right fit if you want a $500/mo tool, a junior team to learn on, or a vendor who waits for your weekly check-in to do anything.

The 90-day booked-call guarantee.

Your Revenue Blueprint sets a booked-call target from your numbers, not ours. Miss it at day 90 and we work at zero retainer until we hit it, or, SLAs met, take the conditional refund. In writing.

How it works
We do not sell marketing. We market what sells.
The UNHOOKED operating principle

06Straight Answers

Questions people ask
before they call.

Busy teams with quiet calendars. We replace scattered efforts with one simple system: ads that find ready buyers, a page that makes next steps obvious, and an assistant that replies in seconds. Result: more real conversations, less chasing.

You'll see cleaner tracking, a focused landing page, live campaigns, and faster replies to leads. Your calendar gets more good calls. Your inbox feels lighter because the assistant handles first responses and booking.

No layers, no jargon. Small senior team, short cycles, and briefs you can read in one minute: what moved money, what we're changing next.

Week 1: plan and wire tracking. Week 2: build pages, ads, and the assistant. Week 3: go live and tighten. We ship first; then improve.

Booked meetings, calls started, carts opened, checkouts finished, and first-response time. These are the numbers we show and improve.

Product truth, quick approvals, and access to your tools. We'll guide the rest and keep decisions simple.

We'll sharpen it with plain words buyers understand. Clear offer, clear page, clear ask. That's how momentum starts.

If your buyers research online and want quick answers, we can help, services, e-commerce, B2B, local lead gen, healthcare, pro services, and more.

Yes. Common stacks: WordPress, HubSpot, Google Analytics, Stripe, Calendly, and more. We keep names and events tidy.

Yes. You get more qualified conversations. Your team closes and serves the customer. We run the system that keeps them coming.

We swap fast. Short tests, quick learnings. Progress beats perfection.

Your Revenue Blueprint sets a booked-call target from your numbers, not ours. Miss it at day 90 and we work at zero retainer until we hit it, or, SLAs met, take the conditional refund.

Talk to the people
who do the work.

Fifteen minutes with a senior operator, not a sales rep reading a script. You get a straight answer on whether this fits, including no.

We take four new clients a month, real pod capacity, not a countdown · 90-day booked-call guarantee, in writing