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01Paid Ads + Tracking

Ads measured in booked calls.
Not clicks.

Google Search, Performance Max and Meta Advantage+, with conversion tracking wired before a dollar moves. Live in 3 weeks. Tuned every 14 days. Reported in writing, in plain English.

14
day tune-ups, never
set and forget
2wk
written reports
in your inbox
100%
conversion tracking
wired end to end
90
day booked-call
guarantee

Your Friday report · every 14 days

  • Spend per campaign and per ad group
  • Top 5 search terms to add as negatives
  • Top 5 search terms to scale
  • Bid adjustments made
  • CTR, CVR, CPA, ROAS, vs last period
  • Creative rotation, fatigued vs winning
  • One question for you to answer1

02Why it matters

The report an in-house
growth director would write you.

You just don't have to hire one. Plain English, real numbers, and the exact changes going in next, in your inbox every other Friday.

03Before your first dollar moves

Tracking first.
Spend second.

  • GTM container, yours adopted or a fresh one set up
  • GA4 + conversion events for form, calendar, phone, email, scroll
  • Google Ads tag + Enhanced Conversions
  • Meta Pixel + CAPI server-side
  • HubSpot CRM event forwarding
  • Server-side GTM if your traffic exceeds 100K sessions/mo

03.1Yours when you say go

  • Competitor ad library scan
  • Landing page conversion teardown
  • A starter pack of 50+ negative keywords
  • Quality Score audit per campaign

Ad spend is always yours, paid direct to the platforms, in ad accounts you own. Your spend starts tight, learns fast, and scales only what clearly works.

04The Sprint

Launched in 3 weeks.

Learning in days, not months.

05Objections, answered

"We tried ads and it burned cash."

Your basics get tightened, offer, page, naming, then short tests. Waste drops when cycles get small.

"Our market is niche."

Great. Niche wins with clear language and smart keywords. Your pain and your proof get mapped, then a simple path to booked calls.

"We don't have content."

You get the landing page and the ads written and designed. You approve. It ships.

The 90-day booked-call guarantee.

Your Revenue Blueprint sets a booked-call target from your numbers, not ours. Miss it at day 90 and we work at a zero retainer until we hit it, or, SLAs met, take the conditional refund. In writing.

How it works
Clicks are a receipt. Booked calls are revenue.
Performance marketing, measured in meetings

06Straight Answers

Performance questions,
plain answers.

Your best buyers find you, get answers fast, and land on a page that makes the next step obvious. You see more booked calls and finished checkouts, and one short written note every other Friday: what worked, what changes next, and why.

Speed creates learning. Week 1 sets your goals and your tracking. Week 2 builds your pages and your ads. Week 3 launches and tightens. Real momentum now, not a long plan that never ships.

Yes. Your spend starts where intent is highest, then adds reach where it makes sense. Everything points to one clean conversion map so your reporting stays human.

Seeing what actually moved money. Your events get named clearly, your booked calls and checkouts get tracked, and those signals drive small, steady fixes every week.

Yes. One focused page with a clear headline, proof blocks, and a single, bold action: book, buy, or apply. You approve before launch.

Your stack plugs in: WordPress, HubSpot, Google Analytics, Stripe, Calendly. Clean names, clean data, clean handoffs.

Five numbers: booked meetings, calls started, carts opened, checkouts finished, and first-response time. Plus one or two changes planned next, every 14 days, in writing.

Your basics get reset: offer, page, structure, speed. Most failures come from slow cycles and fuzzy messages. Both get fixed, and tests stay short.

When your timing and budget are right. Cutdowns, audiences and tracking get planned so TV supports the channels already working.

A fast kickoff, quick approvals, and a 15-minute check-in when needed. We carry the build so you can run your business.

Ownership of agreed assets transfers to you, pages, creative, naming, and configurations. We document access and hand off cleanly, or keep shipping if you renew.

Your Revenue Blueprint sets a booked-call target from your numbers, not ours. Miss it at day 90 and we work at a zero retainer until we hit it, or, SLAs met, take the conditional refund.

Every click accounted for.
Every lead answered.

Ads that reach buyers, a page that moves them, and Jessie booking whoever raises a hand. Book the call and your current setup gets torn down live.

We onboard four clients a month · 90-day booked-call guarantee, in writing